WinterLand Partnership

Experience the Magic of Winter in Downtown Cleveland

WinterLand is how Downtown Cleveland creates holiday magic. Downtown Cleveland, Inc. lights up Public Square and Voinovich Park all season long, welcoming everyone to celebrate in the heart of the city. Public activation is central to a thriving downtown, and there is no time like the holidays to bring people together, support small businesses, and energize our city streets.

Every year on Small Business Saturday (the Saturday after Thanksgiving), we welcome tens of thousands of visitors to Public Square to celebrate the kickoff of the WinterLand season. All are welcome to enjoy ice skating, holiday performances, marshmallow roasting, and more. Produced by Downtown Cleveland, Inc. in partnership with the City of Cleveland, this festival has remained a staple of Clevelanders' holiday traditions for nearly 40 years. ‍

Be Part of the WinterLand Kickoff

What to Expect

Date: Saturday, November 28, 2026

Location: Public Square in Downtown Cleveland 

Admission: FREE to the public

Activities   

  • Live performances

  • Photo Ops

  • Food Trucks

  • Ice Skating

  • Tree Lightings

  • Games and Giveaways

  • Illuminate CLE Holiday Light Show

WinterLand Kickoff Day Presenting Sponsor - SOLD

Tree Sponsor

Our 50-foot tree is the reason for the season, drawing tens of thousands of visitors to Public Square every year. During the kickoff event, tree lightings will take place every half hour, allowing attendees an opportunity to witness the magic on their own schedule. The tree will sync up to the new holiday Illuminate CLE lighting show, repeating every 30 minutes through 11pm.

The tree (and your branding) will be displayed on Public Square mid November - early January.

$40,000

  • Hourly DJ Shout-Out at Kickoff

  • Brand Placement On:

    • Bike Rack Banners Surrounding Tree Base

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Listing on Window Posters

    • Ice Rink Dasher Boards (8) (Nov-Feb)

    • Listing on Stage Banner

    • A-Frames, as Needed

    • Tree Collar

    • Event Bike Rack Banners

    • Listing on Eventbrite Page

    • Listing on WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter (with Graphic)

  • Media Alert & Press Release

  • Tagging on Facebook Event

  • Social Media Tagging

Ice Rink Presenting Sponsor

For the first time, the WinterLand ice skating rink at Public Square will be open six days a week from Saturday, November 28 – Monday, February 16 (President's Day.) With this six-day programming, we can ensure that every visit to the Square will include on-site programming.

$40,000

Benefits:

  • DJ Shout-Out at Kickoff

  • Brand Placement On:

  • Ice Rink Dasher Boards (16) (Nov-Feb)

  • Ice Skating Website

  • Residential and Office Flyer & Schedule Graphic

  • Rack Card

  • Listing on Window Posters

  • Listing on Stage Banner

  • A-Frames

  • Event Bike Rack Banners

  • Listing on Eventbrite Page

  • Listing on WinterLand Partnership Page

  • Scrolling Bar on Public Square and Downtown Cleveland Websites

  • WinterLand Newsletter (with Graphic)

  • Media Alert & Press Release

  • Tagging on Facebook Event

  • Social Media Tagging

Cheer Garden Sponsor

Sold Pending

Performance Sponsor

The WinterLand stage is the focal point for visitors on Kickoff day! Featuring live bands and holiday performances, our all-afternoon stage show sets the vibe and creates merriment for all ages.

$35,000

Benefits:

  • DJ Shout-Out at Kickoff

  • Brand Placement On:

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Window Posters

    • Ice Rink Dasher Boards (4) (Nov-Feb)

    • Stage Banner

    • Stage A-Frames

    • Event Bike Rack Banners

    • Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter (with Graphic)

  • Media Alert & Press Release

  • Tagging on Facebook Event

  • Social Media Tagging

“Powered By” Public Square Lighting Sponsor - SOLD

Jingle Bell Tent Sponsor

The Jingle Bell tent is full of free fun! Games and giveaways, including hot chocolate, make this tent a must-stop destination when taking in the WinterLand merriment.

$35,000

Benefits:

  • DJ Shout-Out at Kickoff

  • Brand Placement On:

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Window Posters

    • Ice Rink Dasher Boards (4) (Nov-Feb)

    • Stage Banner

    • Event Bike Rack Banners

    • Tent A-Frames

    • Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter (with Graphic)

    • Jingle Bell Tent Banner

  • Media Alert & Press Release

  • Tagging on Facebook Event

  • Social Media Tagging

Trackless Train Sponsor

Making its debut at the event in 2025, the trackless train was a highly requested addition to our festivities. Running from Public Square to the Cleveland Public Library, the train encourages everyone to explore the activities across downtown!

$35,000

Benefits:

  • Brand Placement On:

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Window Posters

    • Ice Rink Dasher Boards (2) (Nov-Feb)

    • Stage Banner

    • Train A-Frames

    • Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

  • Media Alert & Press Release

  • Tagging on Facebook Event

  • Social Media Tagging

Hot Chocolate Sponsor- SOLD

Santa’s Workshop Sponsor

Did you know Santa makes a stop in downtown Cleveland each year ahead of his busy season? Santa will have his own tent at the WinterLand Kickoff where families can capture the special moment with a photo and share their wish lists.

$20,000

Benefits:

  • Brand Placement On:

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Window Posters

    • Ice Rink Dasher Boards (2) (Nov-Feb)

    • Santa Tent Banner

    • Tent A-Frames

    • Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

  • Tagging on Facebook Event

  • Social Media Tagging

Be Part of the Season of WinterLand

Holiday Light Tunnel Sponsorships

  • This festive, lit pathway runs along the northwestern sidewalks of the Public Square lawn. Adorned with sparkling archways, this jolly footpath is an iconic downtown staple and makes for a memorable photo op.

    Benefits:

    • Brand Placement On:

      • Residential and Office Flyer & Schedule Graphic

      • Rack Card

      • Footprint A-Frames

      • Kickoff Eventbrite

      • WinterLand Partnership Page

      • Scrolling Bar on Public Square and Downtown Cleveland Websites

      • WinterLand Newsletter

    • Tagging on Facebook Event

    • Social Media Tagging

  • Running along the northeastern quadrant of the Public Square lawn, this pathway is just slightly shorter than Rudolph's Run, but nonetheless magical. Staggered and sparkling picture frames line the footpath, creating a background worthy of a holiday card.

    Benefits:

    • Brand Placement On:

      • Residential and Office Flyer & Schedule Graphic

      • Footprint A-Frames

      • Kickoff Eventbrite Page

      • WinterLand Partnership Page

      • Scrolling Bar on Public Square and Downtown Cleveland Websites

      • WinterLand Newsletter

    • Tagging on Facebook Event

Ice Rink Dasher Boards

Dasher boards line the barrier wall surrounding the ice rink, separating spectators and skaters. The boards are available for purchase where sponsor brand, logo, or message are printed on durable vinyl stickers, which adhere to these highly-visible boards. These boards remain up from November through February.

Corporate Rate: $500

Nonprofit Rate: $250

Bulk pricing available upon request

Learn more

Storefront Decorating Contest Sponsor

Making its debut in 2025, the WinterLand Storefront Decorating Contest transforms the street corridors of downtown Cleveland through the power of small business and creativity! Over 40 businesses participated in 2025, from bars and restaurants to retail shops. Participating businesses were encouraged to dress up their street-facing storefronts, creating a welcoming and unique experience for employees, visitors, and residents.

$7,500

Benefits:

  • Brand Placement On:

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Contest Business Flyer

    • Kickoff Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

    • “Merry Map,” Highlighting Contest Participants

    • Voting Poll Page

  • Tagging on Facebook Event

  • Social Media Tagging

Food Truck Tuesday Sponsor

In 2025, Downtown Cleveland, Inc. launched an expanded food truck season, bringing Food Truck Tuesdays back to Public Square in December. This delicious destination offers downtown residents, employees, and visitors another lunchtime option from 11:30 am – 1:30pm.

$2,000

Benefits:

  • Brand Placement On:

    • Residential and Office Flyer & Schedule Graphic

    • Rack Card

    • Window Posters

    • Ice Rink Dasher Boards (2) (Nov-Feb)

    • Event A-Frames

    • Food Truck Tuesday Event Page

    • Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

  • Tagging on Facebook Event

  • Social Media Tagging

Social Media Giveaway - SOLD

Snow Days Sponsor

The number of Snow Days are dependent on Snow Miser! This pop-up event takes place when Mall B gathers enough snow for sledding. Downtown Cleveland, Inc. springs into action, bringing snow tubes and music for all to enjoy.  News of the activation is blasted via social media, and participants of all ages join us for some snowy fun! These pop-up events have been known to receive heavy coverage by media.

$7,500

Benefits:

  • Brand Placement On:

    • Kickoff Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

    • Event A-frames

  • Tagging on Facebook Event

Holiday Shopping Guide Sponsor

A new sponsorship option in 2026, the Holiday Shopping Guide is a go-to for selecting gifts for everyone on your list. The Guide is included as a blog link in our WinterLand newsletter and is posted on our main WinterLand landing page.

$7,500

Benefits:

  • Brand Placement On:

    • Kickoff Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

    • Holiday Shopping Guide

  • Tagging on Facebook Event

LMM Goods Drive Sponsor

The Lutheran Metropolitan Ministry (LMM) Goods Drive originated in 2025, with the support of our friends and neighbors at Lutheran Metropolitan Ministry. Downtown Cleveland, Inc. cross-promotes LMM's Amazon wish lists to fundraise for supplies and resources. This is the ultimate feel-good program, giving our audience ample ways to give back to the community. You can help us make it easy to give back this holiday season.

$7,500

Benefits:

  • Brand Placement On:

    • Kickoff Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

    • Goods Drive Media

  • Tagging on Facebook Event

Holiday Bar Guide Sponsor

This handy reference points thirsty merrymakers to all the downtown seasonal watering holes. The Bar Guide is an excellent way to take in the sights while also supporting small and local businesses.

$7,500

Benefits:

  • Brand Placement On:

    • Kickoff Eventbrite Page

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

    • Holiday Shopping Guide

  • Tagging on Facebook Event

Corporate Sponsor

$5,000

Benefits:

  • Brand Placement On:

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites

    • WinterLand Newsletter

  • Tagging on Facebook Event

Corporate Supporter

$2,500

Benefits:

  • Brand Placement On:

    • WinterLand Partnership Page

    • Scrolling Bar on Public Square and Downtown Cleveland Websites