Our Work

Vision

Downtown Cleveland is a vibrant and welcoming city center that weaves Downtown districts and surrounding neighborhoods into a seamless urban fabric that is greater than the sum of its parts. 

Mission

Downtown Cleveland, Inc.’s mission is to attract talent, jobs, residents, and investment through market influence, community impact, and irresistible experiences.  

Core Values

The following core values are intended to be guiding principles for Downtown Cleveland to consider internally as an organization and externally through their delivery of programs and services. Downtown Cleveland’s core values are: 

Inclusive + Innovative = Influential

Downtown Now

Strategic Plan 2023 - 2027

The Plan

  • Refine the basics, delivering clean, safe, and public realm services that make Downtown welcoming for all.

    Enhance both the reality and perception of safety in Downtown.

    Refocus on and establish higher standards for clean and safe services within the Downtown core.

    Strengthen partnerships and coordination to improve response to homelessness challenges in Downtown.

    Address challenges resonating from within the Downtown area related to the nightlife economy.

    Proactively assess and plan for maintenance obligations related to capital projects and public space improvements.

    Work with Activation and Programming to explore ways to more effectively manage, maintain and permit public spaces Downtown.

  • Strengthen Downtown’s position as the region’s economic engine by growing jobs and business, curating a vibrant storefront economy, and encouraging residential development at all price points.

    Promote and advocate for Downtown as the region’s premier office location.

    Work with property owners to identify new retail, restaurant, arts, and cultural concepts that broaden Downtown’s offerings in ground floor spaces.

    Publish compelling market data on the Downtown economy.

    Analyze, develop, and advocate for public policies that benefit the Downtown economy and quality of life.

    Collaborate with key partners to develop and implement plans, visionary capital improvements, and special projects that align with the vision for Downtown’s future.

  • Activate Downtown’s public spaces with ongoing programming and amenities that improve Downtown’s quality of life and showcase Cleveland’s diversity and distinctiveness.

    Focus on producing and marketing ongoing, culturally relevant, and properly scaled activation and programming.

    Transition Downtown Cleveland, Inc.’s large-scale event production role toward more regular, properly scaled public space activations.

    Design and install public realm enhancements that create inviting and unique places in Downtown Cleveland.

    Find new ways to activate Downtown green spaces, streets, and public squares, including the integration of public art.

    Cultivate key partnerships with museums, cultural institutions, designers, and creatives to identify new place enhancement opportunities in the district.

  • Promote Downtown Cleveland as a destination for the region, strengthen key civic partnerships, and be the leading voice on policies that impact Downtown.

    Enhance Downtown Cleveland, Inc.’s role as the champion and convener in advocating for the future of Downtown.

    Continue to lead, develop, and implement Downtown’s marketing efforts to both consumers and investors.

    Incorporate the core principles of “grassroots and stakeholder driven” into communications strategies with all Downtown stakeholder groups.

    Be proactive in communicating Downtown Cleveland, Inc.’s value proposition to property owners leading into the next SID renewal.

    In concert with the City and other civic partners, support local and state policies that impact Downtown’s future and align with our vision and mission.

  • Item descriptionFocus on programs and initiatives that serve the core of Downtown and connect it to adjacent neighborhoods, align staffing around four major program areas, and establish an internal operating culture that reflects a unified and cohesive Downtown.

    Align and re-energize the Downtown Cleveland, Inc. around the four major program goal areas identified in this plan.

    Refocus resources and energy on Downtown Cleveland as one collective neighborhood, rather than a collection of disparate parts.

    Streamline Downtown Cleveland and affiliate board, committee, and advisory group structures to improve efficiency of our staff and stakeholder time and energy.

    Reconsider the approach to contracts and alliances outside of the Downtown core that are managed by Downtown Cleveland, Inc.

  • Establish a partnership structure that maximizes accountability to ratepayers, members, and sponsors, and provides clear and accessible pathways for the next generation of leadership.

    Move toward a more conventional, Downtown-focused holding company structure, maintaining property-owner accountability over the SID, while creating opportunities to diversify leadership overall.

    Create meaningful opportunities for a wide variety of Downtown stakeholders to be involved in the design and implementation of Downtown Cleveland, Inc.’s services and initiatives.

    Continue the City Advocates program and work to build the next generation of board and committee leadership.

    Explore opportunities to diversify Downtown Cleveland revenue.

The Need

To have a strong region, you must have a strong city. In order to be a strong city, you must have a strong core.

The struggles we face in our downtowns and urban centers today are real. They are complex, challenging, and can seem almost insurmountable at times. Downtown Cleveland, Inc. is the downtown convenor and more importantly, the great implementor. We get stuff done. At this moment, collaboration and execution are more critical than ever before.

Catalyze

And accelerate Downtown’s recovery

Engage

Downtown stakeholders and leadership

Respond

To the changing needs of a post-pandemic Downtown

Clarify

And enhance value proposition


Stakeholder Feedback

Based on the internal and external assessments, the following strategic pivots influence the structure and recommendations of the Strategic Plan.    

  • There is alignment around priorities for Downtown’s future. 

  • Embrace “grassroots and stakeholder driven” as a core value. 

  • Become more influential, Downtown Cleveland needs to diversify beyond being a property-owner organization. 

  • The Downtown Cleveland family of organizations is spread a mile wide and an inch deep. 

  • The Strategic Plan will tighten Downtown Cleveland, Inc.’s effectiveness in several dimensions. 

Key Themes

Throughout the strategic planning process, over 1,100 stakeholders were engaged through one-on-one virtual and in-person interviews, small group discussions and roundtable meetings, and an online survey, capturing a broad swath of perspectives on Downtown Cleveland. There is alignment around priorities for Downtown’s future. 

New Dawn, New Downtown Cleveland

To continue to evolve and meet the goals and strategies that the Strategic Plan offers, Downtown Cleveland, Inc. will be implementing a series of pivots throughout the organization including:

Streamlining the Downtown Cleveland, Inc’s organizational structure and administration of programs

More effectively influence and advance Downtown’s prosperity and quality of life, align with our strategic goals and national best practices for place management organizations.

  • Clean, Safe, & Welcoming

  • Focus on the Core

  • Activate Social Service Network

  • Monitor Public Infastructure

Environment

  • Advocate

  • Activate Storefronts

  • Focus on Office Market

  • Attract New Business

  • Diversify Housing Experience

Economy

  • Animate Public Spaces

  • Focus on Frequency

  • Enhance Quality of Life

  • Activate All Four Seasons

Experience

  • Champion Donwtown’s Future

  • Communicate Grassroots & Stakeholder Driven

  • Focus on Value Proposition

  • Engage Actively with Stakeholders

Engagement

Shifting Downtown Cleveland, Inc.’s Geographic Focus

Focusing services on the Downtown Special Improvement District and adjacent neighborhoods. Amplifying advocacy to impact the city as a whole.

Reconfiguring the DCA and DCIC Boards, committees, neighborhood and contractual relationships

To reduce redundancy, increase responsiveness and create pathways to welcome the next generation of leaders.