The Importance of Euclid Avenue
Euclid Avenue Retail
Euclid Avenue is one of the most important streets to Cleveland;
it is this city's "Main Street". Not only does Euclid provide a
vital modern day connection between the business centers of
Downtown and University Circle, it has tremendous symbolic meaning
to Clevelanders due to the history and grandeur of the avenue.
Because of its importance, Downtown Cleveland Alliance and its
partners are fully vested in the rebirth of the street and the
corridor that surrounds it.
Over the past 30 years, Euclid Avenue (like many other main
streets across America) has gone through a series of hardships that
have forced it to re-invent itself. Urban sprawl and the changing
retail environment of the surrounding region (mainly due to the
expansion of large regional shopping centers) have not only led to
the demise of the once bustling department stores on the street,
but they changed the type of competitive advantage Downtown holds
when it comes to retail. This new environment has forced property
owners, developers and economic development organizations to think
creatively about how to restore the vitality of the Euclid
Euclid Avenue Retail Plan
The research used to create this plan was very similar in
approach to the research used to create E.4th Street.
The new strategy builds on the gaps in the regional retail
environment and focuses on the strengths that Downtown Cleveland
can use to fill in those gaps for the region. To accomplish this,
the strategy involves several districts. To read the full plan, click here.